Pure + Simple = Smart Investment

pūrvelo cycle is a rapidly growing rhythm-based indoor cycling studio that's quickly infiltrating the franchising world.

We create community among our members by utilizing the beat of the music to drive momentum and energy incorporating hand weights and choreography to ensure a total body workout.

No lights. No metrics. No mirrors. Just pure and simple cycle.

Why own a pūrvelo cycling studio?



Why own a pūrvelo?

There's no better vehicle to break into the $96 billion boutique fitness industry.

Own your future and get on the ground floor of this exciting, new indoor cycling opportunity

pūrvelo is so much more than just a fitness concept. Our core tenant is empowering owners, teams, and members. Help us foster connections and have fun!

What's the vision?



What's the model?

Our monthly membership model means recurring revenue and more predictable cash flow. Our merchandise line adds additional revenue streams while increasing brand awareness.

As part of your onboarding process and pre-opening launch program, we offer comprehensive marketing, operational, and sales training that will help teach you how to operate your new studio.

What if I'm new to business ownership?


We are pūrvelo

Company values are a big part of what motivates and drives me day-to-day. Our brands and our culture are based on being a community and supporting each other toward our goals (personal & professional).

We are committed to each other, the company, and all our owners looking to live an extraordinary life.

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How involved do I have to be?

What is the investment requirement?

We offer both Executive Models (Semi-Absentee) or Owner/Operator.

  • $100,000 liquid capital
  • 6% Royalty
  • 2% Marketing Fund
  • Reach out today to learn more!

Can I own multiple studios?

Yes! We offer discounts on initial fees for owners who commit on 2 or more studios. Area development models are also available!

Hear from an owner

- Maxine Clifford, Studio Owner

I have always said, the future is pūr. I've interned, taught, managed, moved states to open a location, moved back to run the flagship studio -- since I was 19, I've held onto a goal to grow within the company that has shaped who I am.